About Oyster Communications
Senior communications judgment. Direct execution. No unnecessary agency layers.
Oyster Communications is a founder-led PR and communications consultancy
helping organizations clarify their stories, earn meaningful visibility and
communicate with greater authority.
Toby Streett
Founder and Communications Strategist
Founder-Led From Strategy Through Execution
You work directly with the strategist leading the engagement.
Oyster Communications is led by Toby Streett, a communications strategist
whose background spans editorial leadership, national media relations,
audience development, brand positioning and hands-on campaign execution.
His experience includes editorial leadership at
The Improper Bostonian, communications and audience work for
Airfarewatchdog and SmarterTravel, newsroom-related communications work
involving NBC (head writer), The Atlanta Journal-Constitution, and communications support for organizations across travel, technology, publishing, wellness and consumer
products.
That combination of newsroom judgment and business communications experience
shapes every engagement: identify the strongest story, make it relevant to
the right audience and execute the work without unnecessary handoffs.
How Oyster Works
Founder-led, with additional senior expertise brought in when the work requires it.
Toby leads the strategy, writing, media outreach and day-to-day execution.
Clients are not passed to a junior account team after the initial conversation.
When an engagement calls for specialized media training or additional senior
broadcast expertise, Oyster brings in an experienced media-training partner
as needed. That keeps the team focused, senior-level and appropriate to the
assignment rather than adding unnecessary overhead.
1B+
Earned Media Impressions
150+
Television Placements
120,000
Subscribers Added
$2M
First-Year Sales Supported
Experience That Shapes the Work
Editorial instincts combined with commercial communications experience.
Oyster Communications approaches PR from both sides of the media relationship:
understanding what makes a story useful to an editor and what makes the
resulting visibility valuable to an organization.
Editorial Judgment
Recognizing what makes a story matter
Editorial experience informs stronger angles, sharper writing and a
realistic understanding of what journalists and audiences need.
Media Relations
Turning expertise into credible visibility
National, regional, television, print, digital and radio outreach built
around relevance rather than indiscriminate pitching.
Audience Growth
Connecting communications to business results
Editorial products, newsletters, campaigns and media programs designed to
support audience growth, engagement, reputation and revenue.
Complex Industries
Making complicated subjects understandable
Experience translating technical, regulated and fast-changing subjects into
accessible communications for media, stakeholders and consumers.
Selected Experience
Work across media, publishing, travel, technology, wellness and consumer brands.
The Improper Bostonian
Editorial leadership for Boston’s city magazine, overseeing stories,
contributors and publication-quality content.
Airfarewatchdog
National expert positioning and rapid-response media relations generating
more than one billion annual impressions and over 150 television appearances.
SmarterTravel
Audience and communications leadership that added approximately 120,000
subscribers and supported roughly $2 million in first-year sales.
The Atlanta Journal-Constitution
Communications and media outreach supporting newsroom initiatives,
executive announcements and national broadcast visibility.
Why Oyster Communications
Senior counsel without a traditional agency structure.
01
Direct senior involvement
The strategist developing the plan remains directly involved in the writing,
preparation, outreach and execution.
02
The right team for the assignment
Additional senior expertise is brought in when needed rather than built
into every engagement as permanent overhead.
03
Nationwide collaboration
Based north of Atlanta and structured to work directly with organizations
throughout the United States.
About Oyster Communications
Common questions about the consultancy
Who founded Oyster Communications?
Oyster Communications was founded by Toby Streett, a communications strategist
with experience in editorial leadership, national media relations, audience
growth, brand positioning and campaign execution.
Is Oyster Communications a traditional PR agency?
Oyster Communications operates as a founder-led consultancy. Clients work
directly with the senior strategist responsible for the engagement, with
additional experienced specialists brought in when the work requires them.
Does Oyster Communications provide media training?
Yes. Media preparation and interview coaching can be included in an engagement.
Specialized senior broadcast-training expertise is available when needed.
Where is Oyster Communications located?
Oyster Communications is based north of Atlanta, Georgia, and works remotely
with clients throughout the United States.
What types of organizations does Oyster Communications work with?
Oyster works with companies, publishers, executive teams, consumer brands and
organizations that need senior-level media relations, messaging, content,
media training or campaign support.
Start a Conversation
Let’s identify the story, opportunity or communications challenge worth solving.
Share what your organization is launching, changing or trying to make visible.
We’ll begin with a practical conversation about the strongest path forward.