Press, Media Coverage & Recognition
Media coverage, expert commentary and campaigns built to be noticed.
Selected examples of national coverage secured for clients, recent expert
commentary featuring Toby Streett and communications work recognized by the
news-media industry.
Featured Work: The Atlanta Journal-Constitution
National media visibility and award-winning newsroom campaigns.
Oyster Communications supported media outreach and communications work for
The Atlanta Journal-Constitution as part of the TobinInk team, helping bring
AJC journalists, expertise and major newsroom initiatives to broader audiences.
2024 INMA Global Media Awards
The South Got Something to Say
First Place — Best Use of an Event to Build a News Brand
The Atlanta Journal-Constitution’s multimedia campaign celebrated
Atlanta’s role in hip-hop history through film, events and coordinated
editorial and audience outreach. Oyster Communications contributed to
communications and media outreach as part of the TobinInk team.
Selected Media Outlets
ABC News •
CNN •
FOX News •
Good Morning America •
Food & Wine •
Yahoo •
BuzzFeed •
The Washington Post •
The New York Times •
Forbes •
USA Today •
NPR •
The Boston Globe
Recent Expert Commentary
Toby Streett in the news.
Recent coverage has featured Toby’s perspective as the founder of Cbdeeme
on hemp policy, consumer products and the business consequences of changing
regulation.
Food & Wine
How Congress’s new hemp rules could deflate America’s THC-drink boom
Toby discussed what a near-zero THC limit would mean for commonly sold
hemp-derived drinks and the consumers and small businesses that rely on
the category.
Dallas Express
Texas hemp in 2026: budding hope or going to pot?
Toby provided analysis of federal hemp definitions, Texas policy and the
likely consequences for retailers, responsible businesses and consumers.
Seen & Heard
Selected client coverage across national television and digital media.
These examples represent media placements Oyster Communications secured
or supported for client organizations and spokespeople.
How Coverage Is Built
Strong placements begin before the first pitch is sent.
01
Find the real story
Identify the timely angle, original insight, data point or human
consequence that makes the subject useful to an audience.
02
Prepare the spokesperson
Develop concise messages, credible support and interview preparation
appropriate to the format and reporter.
03
Reach the right outlet
Target reporters and producers whose actual coverage areas, audiences
and current interests match the story.
Press & Media FAQ
Questions about Oyster Communications and media coverage
Is this coverage of Oyster Communications or coverage secured for clients?
It includes both. Recent expert-commentary examples feature Toby Streett,
while the selected client results show media placements Oyster secured or
supported for client organizations and spokespeople.
Is Toby Streett available for media interviews?
Yes. Toby is available for relevant interviews and commentary involving
communications, media relations, consumer hemp products and the business
effect of changing hemp policy.
Does Oyster Communications work with national media?
Yes. Oyster has supported placements across national television, print,
digital, radio and business media as well as targeted regional outlets.
Can Oyster help prepare an executive for an interview?
Yes. Interview preparation, messaging, talking points and specialized
senior media training can be included when required.
Media Inquiry or PR Opportunity?
Contact Toby directly.
Reach out regarding an interview, expert commentary or communications
opportunity for your organization.