How Our PR and Marketing Services Work

Oyster offers public relations, media relations and media training services on retainer or a-la-carte.  PR clients customarily work on a retainer basis, but we offer several options for engaging our PR and marketing services as a-la-carte menu choices are becoming popular.  Both retainer and a-la-carte offerings have their appeal.


Retainers are a full range of agreed-upon services – as needed – and paid on a monthly basis.  This is the industry standard, and how most clients prefer to budget their programs.  Retainers are based on your needs and the total scope of work and are preferred by clients whose public relations, media training, content messaging services or timely social requests need to be on Oyster’s radar.  We’ll do our best to work within your budget!


A-la-carte services are usually preferred by clients who have specifically targeted a shorter-term (one-off) goal that needs to be addressed, such as a crisis communication, a one-time press release, a research project like development of a media contact list, or content creation for first-time customer-facing newsletter for example.    

Before We Connect:

What are Your PR & Marketing goals?

  • Have a press release written and pitched?
  • Launch a company, service or product?
  • Increase your brand footprint?
  • Increase sales?
  • Build a subscriber base?
  • Generate a media contact list?
  • Get press to build a portfolio for a selling tool?
  • FAQ’s

A-La-Carte Services

Press Releases

We write press releases that get noticed by journalists and readers. The team can write one-off announcements or include in a package of recurring releases – and you tell us when you’re ready for us to go to work on the next one in your arrangement.  All releases are written with SEO and heat-mapping best practices in mind. 


Provide us with your own press/media contact list and let us do the pitching or we’ll develop a custom list for you.

Media List Development

Oyster will research and craft a detailed and targeted list of media outlets and journalists in coordination with your marketing and media needs.

Email Newsletters

We can create content-focused templates for your newsletter program and provide you with newsletter frequency suggestions. This includes subject line writing, full body of messaging content and imagery. 

Playbook Design

We create communication playbooks for clients.  What does this mean?  If you’re publishing polls frequently (or infrequently), we’ll design your executable playbook.  Growing your offerings and need to have a scalable PR/Comm plan?  We’ll help!

Media Training

Message traning for your spokespeople.  Professional interview prep for on-camera, radio, print & online.

Social Media Management

Let us craft a social plan based on your messaging and goals and the audience you’re trying to reach.  Whether you’re looking to maintain an audience base, get exposure to new customers or create a plan correcting a misperception – we can help.