1B+
Earned Media Impressions

150+
TV Placements

National
Media Coverage

Founder-Led
Strategy & Execution

WHAT OYSTERCOMM DOES

Senior communications expertise—without the agency layers.

Work directly with an experienced strategist who understands how editorial teams, audiences and brands actually operate.

Media Relations & PR

Newsworthy positioning, targeted pitching, press materials and media outreach designed to earn meaningful coverage.

Messaging & Content

Clear brand messaging, executive positioning, thought leadership and content that make complicated ideas compelling.

Campaigns & Visibility

Integrated communications campaigns that build audiences, strengthen credibility and support measurable business goals.

SELECTED RESULTS

Communications work that earned attention—and moved the business forward.

Oystercomm combines editorial judgment, media relationships and practical execution to deliver measurable outcomes.

MEDIA RELATIONS

Airfarewatchdog

Built sustained national visibility that generated approximately one billion media impressions in two consecutive years and more than 150 broadcast television placements.

AUDIENCE GROWTH

SmarterTravel

Helped grow newsletters audience by 120,000 subscribers while supporting approximately $2 million in first-year sales. Stakeholder for annua performance.

PR SYSTEMS

JazzHR

Developed communications processes, campaign tools and hands-on mentoring to strengthen the company’s internal PR capabilities.

VIEW MORE CASE STUDIES

HIRING A PR AGENCY

Questions Organizations Ask Before Hiring a PR Firm

A PR agency helps shape how an organization is understood. That can include developing messaging, identifying newsworthy opportunities, writing press materials, pitching relevant journalists, preparing executives for interviews and building sustained visibility through earned media.

A company may benefit from outside PR support when launching or repositioning a brand, introducing a new product, preparing an executive for greater visibility, managing a complicated story or pursuing media coverage without sufficient senior communications expertise in-house.

PR costs depend on the scope of work, campaign length, market complexity and level of execution required. Oyster Communications scopes engagements around the organization’s objectives, timeline and communications needs rather than forcing every client into the same package.

Some media opportunities develop quickly, while broader reputation and visibility campaigns require consistent outreach over time. Timing depends on news value, the media cycle, journalist interest and how prepared the organization is to respond when opportunities arise.

A freelancer may be appropriate for a narrowly defined assignment. An in-house hire makes sense when daily communications support is required. A founder-led agency can provide senior strategy and hands-on execution without the cost or management commitment of building a full internal team.

Useful measures can include the quality and relevance of earned coverage, message inclusion, audience reach, referral traffic, newsletter growth, interview opportunities, lead generation and progress toward the organization’s broader business goals.

Yes. Media research, strategy, writing, pitching, interview preparation and campaign management can all be handled remotely. Oyster Communications is based north of Atlanta and works with organizations across the United States.

Toby Streett, founder of Oyster Communications

FOUNDER-LED. SENIOR-LEVEL. NATIONWIDE.

You work directly with the strategist leading the work.

Oyster Communications is led by Toby Streett, an editor, communications strategist and media-relations professional whose career has crossed journalism, television, travel, technology and consumer wellness.

From newsroom leadership and national brand communications to hands-on campaign execution, Toby brings editorial judgment, practical strategy and an understanding of what actually earns attention.

There are no layers of account management and no handoff to a junior team. The person shaping the strategy is also accountable for the work.

Based north of Atlanta and working remotely with organizations across the United States.

About Toby & Oystercomm

READY TO TALK?

Let’s find the communications opportunity hiding in plain sight.

Tell us what you are launching, changing or trying to make visible. We’ll start with a practical conversation about the story, the audience and what meaningful results could look like.

SCHEDULE A STRATEGY CALL