Selected Client Work
From national media campaigns and audience growth to messaging, executive
visibility and internal PR systems, Oyster Communications combines editorial
judgment with hands-on execution.
Earned Media Impressions
TV Placements
Newsletter Subscribers Added
First-Year Sales Supported
Selected Work & Results
Oyster Communications has helped organizations strengthen their positioning,
establish credible spokespeople and convert media opportunities into measurable
audience and business results.
Media Relations & Expert Positioning
Built a breaking-news media system, positioned the company’s founder as a
national airline expert and developed recurring television, print and digital
opportunities around consumer travel news.
1 billion+
Annual media impressions in consecutive years, with more than 150 television appearances.
National Media Campaigns
Developed reader polls, awards programs, surveys and expert-driven media
campaigns that gave editors and writers timely reasons to feature the brand
across national and regional outlets.
18 million+
Digital impressions for one Editors’ Choice Awards campaign, plus recurring television coverage.
Newsroom Communications & National Media
Supported communications strategy and media outreach for major newsroom
initiatives, executive announcements and the award-recognized
South Got Something to Say campaign.
National broadcast visibility
Earned-media results included coverage on ABC World News Tonight, CNN and ESPN,
along with recurring regional radio placements.
More Work Across Industries
Oyster Communications has supported technology companies, consumer brands and
health-and-wellness organizations with media relations, messaging, content and
practical communications systems.
PR Strategy & Team Enablement
Helped the growing recruiting-software company strengthen its internal PR
capabilities with a practical media-relations foundation its team could
continue using independently.
A complete working PR toolkit
National and regional media lists, press materials, company messaging,
FAQs and a research-driven polling strategy.
Brand Authority, Content & Media Relations
Built the communications and educational-content foundation for a consumer
hemp marketplace operating in a complex, fast-changing and highly regulated
category.
From marketplace to media resource
Positioning, educational content, press outreach and expert commentary
resulting in broadcast, food, business and policy coverage.
Brand, Content & Sales Communications
Modernized the communications platform for a national B2B health-and-wellness
wholesaler across its website, sales materials, customer email and video.
42-page sales catalog
Supported by a redesigned website, customer newsletters and a national
trade-show presentation video.
Ready to Talk?
Tell us what you are launching, changing or trying to make visible.
We’ll identify the strongest story, the right audience and a practical
communications plan for moving forward.